Project Management

Change Management Meets Web 2.0

  • By Doug Gale
  • 09/02/08

Web 2.0 technologies like wikis and blogs are dramatically impacting teaching and learning. But how will they affect IT projects and change management on your campus?

Change Management Meets Web 2.0"There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things." When Niccolo Machiavelli uttered these words he certainly wasn't speaking of the advent of Web 2.0. But the words are eerily relevant, nonetheless.

Unless you've been dozing through the past few years, you're no doubt aware that Web 2.0 is the term describing a group of web-based creativity, informationsharing, and collaboration tools including wikis, blogs, social networks, and folksonomies. (See "Web 2.0 Tools 101") The common thread in all of these tools is twofold: They enable collaboration and information sharing, and their impact on higher education has been dramatic. See, for example, "Unleashing the Power of Web 2.0" (CT June 2008) and "Taking the ‘A' out of Asynchronous" (CT July 2008). But how have these technologies changed the way higher education goes about managing projects and managing the change process itself?

Web 2.0 and Change

Traditionally, project management (PM) focused on the process of implementing technical change, while change management focused on the sociological aspects of introducing change. Yet, with the introduction of Web 2.0 tools and their emphasis on collaboration and information sharing, the differences between the two are fading.

At Carnegie Mellon University, there were problems with the homegrown project management system: Access was cumbersome for non-IT professionals, it didn't provide execs with ready access to business intelligence, and it didn't include enough in-depth information.

Wikis and blogs, for instance, have been extensively used in a standalone fashion to support project management for some time now. Information infrastructure solution provider EMC, for one, has for several years been using wikis in IT projects, to store documents, create logs, and encourage discussions. According to Tony Pagliarulo, VP of application development at the company, wikis work best when they are focused on a specific project or group of users. They are "very good for a departmental project," he reports.

And interestingly, the CIA has applied the technology to intelligence gathering through its Intellipedia wiki (more information here), which is designed to serve a clearinghouse function between government intelligence agencies. Intellipedia led to the use of other Web 2.0 tools including documentsharing blogs, Jabber-based chat, RSS, and YouTube-style video. Not surprisingly, IT behemoth Oracle has begun adding software offerings that tap two Web 2.0 technologies: software as a service (SaaS) and social networking. And another IT giant, IBM has added social networking to its Rational software development platform, in order to allow all participants in the development process-- not just developers-- to collaborate.

Fortunately, there now is no shortage of wiki software, both open source and fee-based. (Head to WikiMatrix.org to compare the prices and features of over a hundred different wikis.) Two of the most popular are TWiki a widely used open source package (commercial support is available here), and Socialtext, one of the first commercial wikis.

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